Other digital marketing methods, such as blogging, SEO, and posting on social media, are natural - which means it attracts "natural" traffic to your business rather than requiring you to spend money directly. Some practices, however, come with a price tag.
PPC is the most potent type of paid online advertising. Like SEO, PPC is a type of search engine marketing or SEM. If you are familiar with the word "ad" written on the top and bottom of the Google search results pages, you have already seen PPC working.
With this model, advertisers pay a fee every time by clicking the link. Like other forms of digital marketing, PPC aims to drive traffic to a website to generate leads and make sales.